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Clients & Projects
Since 2008, we’ve helped many companies tell their stories to customers around the world. (Yes, we’re mighty proud to play our part in the StartUp Nation)
Our Story
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Just a couple of
marketing alchemists
We are passionate about helping companies discover and craft a brand story – that's true, relevant and distinguishing. We are also experts in creating content, rich in consumer insight and grounded in real-world marketing savvy.
Our craft was honed in London advertising agencies working on strategy for brands such as BMW, Orange, Mars and GlaxoSmithkline. Today, we support a wide range of Israeli companies with their global marketing communications, and are proud to collaborate with talented marketers and branding, marcom, design and film production companies.
Eli Harris
Eli has a knack for getting to the essence of things.
She has worked for several leading ad agencies in the UK and Israel - D’Arcy, Grey Worldwide, Y&R/Shalmor Avnon Amichai and Migzarim - advising clients such as Mars Confectionery, Glaxo Smithkline and P&G on their advertising and marketing strategy. In 2006, she won an Effie Grand Prix for her work on Strauss-Elite.
In 2008, Eli founded Brandsetc., a boutique brand strategy and copywriting agency that helps Israeli companies tell their story with global, English-speaking audiences.
Eli consults regularly for several Israeli marketing and advertising agencies, and has conducted projects for leading companies both in Israel and abroad.
As a qualified art psychotherapist, Eli brings psychological insights to solving branding and marketing challenges.
Grant Harris
Grant is a brand storyteller, marketing alchemist, and creative wordsmith.
Grant began his career in London as a brand planner with ad agencies Lowe & WCRS working on brands such as BMW, Orange, RAC, Lloyds Bank, and a host of .coms.
Today he helps Israeli companies craft their brand strategy and tell their story through creative copywriting.
He is a versatile copywriter who creates taglines, names, product concepts, video scripts, website copy, advertising campaigns, social media content, and more.
Grant has run marketing and innovation workshops with companies in the US, Asia, South America, Australia, Europe and Israel, and previously mentored startups at Nautilus, AOL’s investment and scouting arm in Tel Aviv.
Our partners
We’re proud to collaborate with a talented group of local design, branding, and video agencies
